About Identity Automation

Our mission is to make it easy for organizations to scale, embrace security, and limit risks.

Our Story

Founded in 2004 as a consulting firm, Identity Automation has focused on intelligently automating provisioning, access, and account management from the start. Working with customers in a consulting capacity, co-founders James Litton and Troy Moreland saw the limitations of legacy identity management systems firsthand. Long delays, complicated customization, product capability gaps—there had to be a better way.

So, in 2009, Identity Automation began designing a single, unified Identity and Access Management (IAM) platform, built from the ground up to handle the challenges of today’s digitally connected organization. From the get-go, RapidIdentity was designed to be intuitive, easy to install, and easier to use—for everybody—not just advanced IT technicians.

We’ve never stopped improving, making our solutions even more powerful and seamless for organizations of all types and sizes. Today, RapidIdentity is the most powerful and complete IAM platform available, managing millions of identities for more than 675 organizations worldwide. RapidIdentity addresses not only web single sign-on needs, but also fully automated lifecycle management and provisioning for ALL users, integrated privileged access management, delegated identity administration, password management, comprehensive multi-factor authentication, and more.

The Leaders Behind Identity Automation

Jim Harold

Jim Harold

Chief Executive Officer

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Jim Harold

Jim Harold

Chief Executive Officer

Chris Honeycutt

Chris Honeycutt

Chief Financial Officer

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Chris Honeycutt

Chris Honeycutt

Chief Financial Officer

Chris Honeycutt joined Identity Automation in 2014 to oversee the company’s financial and accounting operations. Chris brings more than 15 years of experience in financial leadership roles of technology companies. Most recently, Chris was CFO of Mezeo Software, a cloud storage software company that was acquired by Zimbra, Inc. in 2014. Prior to Mezeo, Chris served in multiple senior financial leadership roles with VeriCenter, Inc. as company grew from start-up to $80M in revenue. Chris is a Certified Public Accountant and holds a master’s degree in finance from Houston Baptist University.

Michael Webb

Michael Webb

Chief Technology Officer

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Michael Webb

Michael Webb

Chief Technology Officer

As Chief Technology Officer at Identity Automation, Michael Webb leads Product Management and Software Development to deliver innovative Identity and Access Management solutions. Michael is a high-performance technology leader with more than 22 years of experience. He brings expertise in strategic planning, software development practices, distributed computing, SaaS, big data analytics, product & technology strategy, M&A strategy, and cybersecurity. Prior to Identity Automation, Michael worked at GSM, SmartVault Corporation, and Symantec Corporation. Michael holds a Computer Science degree from the University of North Texas.

Gavin McKelvey

Gavin McKelvey

Chief Marketing Officer

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Gavin McKelvey

Gavin McKelvey

Chief Marketing Officer

Gavin McKelvey joined Identity Automation in 2020 as Chief Marketing Officer. Approaching two decades in enterprise technology services marketing, Gavin has held various roles over the last two decades that focused on connecting enterprise buyers with solutions across wide area networking, cybersecurity, and communication applications.  Gavin holds an MBA from Georgia State University and a Finance degree from Georgetown University.

Joseph Kelly

Joseph Kelly

Vice President, Delivery

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Joseph Kelly

Joseph Kelly

Vice President, Delivery

Joseph Kelly leads Identity Automation’s Project Delivery, Services Engineering, Support Operations, and Customer Success teams. For Joseph, customer relationship management and customer experience are core business principles that he has strived to uphold throughout his more than 17 years of experience in starting and running PMO’s, Strategic Account and Operations Management. Before joining Identity Automation, Joseph held various leadership roles within software, transportation, and supply chain focused organizations which serviced a portfolio of fortune 500 customers. He has implemented both modular and customized software solutions, as well as large-scale inventory programs, while leading global, cross-functional teams.

Greg Pellegrino

Greg Pellegrino

Vice President of Engineering

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Greg Pellegrino

Greg Pellegrino

Vice President of Engineering

Greg Pellegrino has over 25 years of experience in the realm of enterprise software development, with a focus on datacenter and cloud technologies. Greg has a dozen granted patents, having made strong technical contributions to evolving the field of enterprise storage, including the design and architecture of early-converged storage products. Prior to Identity Automation, Greg was Vice President of Product at SoftNAS, LLC, where he drove development and product management to deliver software-based storage products on public clouds, including Amazon Web Services and Microsoft Azure. Throughout his career, he has held various leadership positions at Pivot3, Compaq, HP, and Hostway.

Dustin Brown

Dustin Brown

Director of Engineering

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Dustin Brown

Dustin Brown

Director of Engineering

As Director of Engineering, Dustin’s passion is building high-functioning software development teams. His mission is to be an effective agent of change, and he believes in trying new ideas and iterating with his team’s feedback until a strong system with buy-in throughout the organization is achieved. Dustin joined Identity Automation in 2009, advancing through developer and manager roles, while progressively taking on more responsibility with each role. He has over 15 years of technical experience in Identity and Access Management (IAM) and over 10 years of technical leadership experience. Prior to joining Identity Automation, Dustin managed the IAM systems at the University of Kansas, leading the initiative to successfully transform a series of disjointed scripts into a high functioning IAM system.

Kathleen Garska

Kathleen Garska

Director of Marketing

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Kathleen Garska

Kathleen Garska

Director of Marketing

As Director of Marketing, Kathleen Garska oversees Identity Automation’s marketing, brand, and PR strategies. Since joining Identity Automation in 2015, Kathleen has worn a number of marketing hats, including executing the organization’s content, event, digital, and demand generation strategies. Kathleen is an experienced marketing leader with over a decade of marketing and professional writing experience, with a focus on B2B marketing in the technology space. Prior to Identity Automation, she held marketing management positions at BRS Labs, a cybersecurity technology company and Reynolds and Reynolds, an automotive software organization. She earned her B.B.A. in Marketing and Management from the University of Houston.

Lori Kelly

Lori Kelly

Director of Customer Success

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Lori Kelly

Lori Kelly

Director of Customer Success

As Director of Customer Success, Lori is passionate about Identity Automation’s customers and ensuring their success. She is focused  on developing long-term customer relationships, built on trust and exceptional experiences throughout their journey. Bringing more than 20 years of customer relationship experience to Identity Automation, Lori works closely with all cross-functional teams to advocate for our customers. Lori joined Identity Automation as part of the company’s acquisition of HealthCast, Inc. where she held the role of Vice President of Professional Services, leading the Project Management, Services Engineers and Support Services teams.

Randy Lee

Randy Lee

Director of Public Sector Sales

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Randy Lee

Randy Lee

Director of Public Sector Sales

As Director of Public Sector, Randy leads Identity Automation’s public sector vertical. Randy and his team are responsible for the development and growth of our federal, federal systems integrators, state and local governments, and academic accounts, including K-12 and Higher Ed. Randy brings more than three decades of sales management experience to Identity Automation, and significant experience in government sales and contract negotiations. Randy has a relentless passion for customer satisfaction, which grows and maintains a healthy customer base. Randy joined Identity Automation in 2019 and holds an Education degree from Bob Jones University.

Greg Pearson

Greg Pearson

Director of Solutions Engineering

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Greg Pearson

Greg Pearson

Director of Solutions Engineering

Greg Pearson has over 20 years of experience in information technology in various industries, working in multiple roles within IT, including executive management, consulting, security, architecture, development, support, and business analysis. He has held leadership positions in companies ranging from smaller, startup organizations to large, global Fortune 50 companies. For the past ten years, Greg has been with Identity Automation as one of the foremost experts in identity and access management, and has utilized his expertise to implement IAM solutions for hundreds of customers. He currently leads the Solutions Engineering team which assists the Sales organization in providing technical expertise on Identity Automation software products and solutions in a pre-sales capacity. Greg holds multiple technical and security certifications, as well as a BBA and MBA in Business Management.

David Samia

David Samia

Director of Product

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David Samia

David Samia

Director of Product

As Director of Product, David Samia defines product strategy to align development efforts with Identity Automation goals and initiatives. David brings more than 30 years of product management experience focused on software and SaaS solutions to address the challenges of global enterprise, government and education in a digital world. Prior to joining Identity Automation, David held executive and leadership positions at AT&T, BMC Software, and other leading solution providers.

Lauren South

Lauren South

Director of Human Resources

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Lauren South

Lauren South

Director of Human Resources

As Identity Automation’s Director of Human Resources, Lauren South oversees the creation and execution of people-related programs focused on compensation, performance, and talent development with the goal of developing an enriched organizational culture that strives to foster change and growth. Prior to joining Identity Automation, Lauren served as the Director of Operations at CLS Partners in Austin, Texas, where she drove the development of Human Resource strategies across the company, pioneering and implementing programs to improve and standardize all aspects of operations. Lauren earned her Bachelor’s degree in Communication Studies from Texas State University.

Ray Madril

Ray Madril

Principal Architect

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Ray Madril

Ray Madril

Principal Architect

As Identity Automation’s Principal Architect for Healthcare Products, Ray develops innovative products for the Healthcare vertical and leads the Multi-Factor Authentication (MFA) and Single Sign-On (SSO) Engineering Team. Ray brings 30 years of technical leadership and management experience to Identity Automation, joining after the acquisition of HealthCast, Inc. in 2018. His prior experience includes over 9 years at Micron Technology in positions ranging from production management to lead applications programmer, developing a number of key production software systems integrating mainframe and desktop applications. When HealthCast, Inc. was founded in 1996, Ray was the third employee, starting as a software developer and working his way up to leading the engineering team as VP of Engineering.

Melissa Bayless

Melissa Bayless

Manager of Support Engineering

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Melissa Bayless

Melissa Bayless

Manager of Support Engineering

As Identity Automation’s Manager of Support Engineering, Melissa Bayless leads the Support Operations team. Before joining Identity Automation, Melissa held various support and infrastructure leadership roles within global oil and gas organizations. She has experience designing, implementing and leading global IT units of over 150 people across multiple countries. For Melissa, customer service started at an early age, providing support services in Kentucky and continuing throughout her IT career across multiple countries in Africa and Asia before returning and settling in Houston.

LeeAnn Friemoth

LeeAnn Friemoth

Team Lead Project Manager

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LeeAnn Friemoth

LeeAnn Friemoth

Team Lead Project Manager

LeeAnn Friemoth leads the Project Delivery Team, ensuring they are continuously tracking a defined path to project success. Her strong communication and attentiveness to customer needs have built many long-lasting customer relationships. LeeAnn upholds teamwork and employs collaboration, joint problem solving, and knowledge-sharing among team members and cross-functional teams, enabling all team members with the tools necessary to help our customers achieve the full value of their solution. LeeAnn got her start in the legal industry, before joining 2FA, which was then acquired by Identity Automation in 2016.

Brandon Levine

Brandon Levine

Manager of Sales Development

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Brandon Levine

Brandon Levine

Manager of Sales Development

As Identity Automation’s Manager of Sales Development, Brandon’s passion is building successful teams that are reinforced with positive and continuous motivation. After joining Identity Automation in 2018 as an Account Executive, Brandon’s contagious enthusiasm and strong determination allowed him to quickly excel within the company. Brandon is an experienced sales leader with a focus on cybersecurity, relationship-building, and helping clients gain a tremendous return on their investment by offering a different perspective to addressing their IAM challenges. His past experience includes roles at Alert Logic, Halliburton, and Enterprise Rent-A-Car. Brandon is a graduate of The University of Texas at Tyler with a B.B.A. in Business Management.

Alex Medina

Alex Medina

Manager of Professional Services

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Alex Medina

Alex Medina

Manager of Professional Services

As Manager of Professional Services, Alex leads Identity Automation’s service engineer projects and integrations for account provisioning, auditing, governance, Role-based Access Control, and Privileged Access Management. He leads efforts in Services Engineering onboarding and cross-training, as well as updating internal business processes, while maintaining a high level of customer satisfaction and engagement throughout projects. Alex has 15 years of experience in the IT industry and 10 years of Identity and Access Management (IAM) experience, leading and architecting commercial and K12 IAM projects for user bases ranging from 500 to 1 million users. An as Microsoft Certified Systems Engineer (MCSE), he is proficient in Active Directory (AD) and has been successful in AD migrations and multiple Web Services integrations. Alex studied Business Administration— Computer Information Systems at Florida Institute of Technology.

Interested in Joining Our Team?

Careers

Identity Automation is currently seeking highly motivated, goal-oriented professionals to become part of one of the fastest growing identity-focused software companies in the world.

Please check out our current job openings. We look forward to hearing from you!

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